This Brutal Irish Ad Will Make You Think About Drunk Driving

Ciaran Treacy was just four years old when the car he was travelling in with his mother Gillian and brother Sean was hit by a drunk-driver. Ciaran died as a result of the collision while Gillian was left with devastating injuries.

Ciaran's parents Gillian and Ronan have worked tirelessly over the past year on this campaign. We commend them for the incredible bravery and strength of character they have demonstrated in sharing their story and giving us a glimpse of the weight this loss had has had on their lives.